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CAMRYN PISANO
Honey Infused Energy
Hive is an energy drink that was created and marketed for women 20-50 years old that want an extra boost to their day. The platforms I
chose to represent this campaign were based on the target audience. I created all copy and designs for this campaign.
Flavors include Berry Boost, Pomegranate Power, and Orange Zest.
Flavor Lineup
Transit Ad
This bus shelter ad would appear in the fashion district of Center City, Philadelphia.
Magazine Ad
This ad would be featured in women magazines as well as tabloids.
Guerilla
The Hive truck would go to college campuses and hand out free samples of Hive!
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