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This project focused on cost-effective advertising for a non-profit organization that was looking for donations from a younger audience. I created content for social media and a billboard to accomplish this task. I created all copy and illustrations. 

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Instagram

This would be a promoted post that would appear on people's feed automatically.

Snapchat

Everyone loves Bitmojis! When someone donated to Oceana they would receive a code to unlock this exclusive Bitmojis!

Facebook Cover

Updated the Facebook cover photo on the company's page to grab attention.

Billboard

I used a somber photo for the billboard to capture the seriousness of the campaign. 

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